HONOR THE TRIBES
Inspired by living cultures.
Created to honor them.
Honor The Tribes began in Ethiopia's Omo Valley, where we spent time with five Indigenous communities whose traditions, creativity and identity inspired our first art collection.
Rather than documenting these encounters, we transform them into original artworks created in collaboration with local artists.
Each wall hanging is a tribute to a living culture, celebrating the people who continue to carry their traditions forward.
Inspired by the people who welcomed us into their world.
Created to honor the beauty of living cultures.
Meet the Tribes
Omo Valley - Ethiopia - APRIL 23'
Our first journey began in the heart of Ethiopia's Omo Valley.
There, we spent time with artists from the Daasanach, Hamar, Mursi, Karo and Ari communities, whose creativity, traditions and cultural identity inspired the first chapter of the Honor The Tribes collection.
Together, we created a series of original wall hangings that honor living cultures, not by documenting them, but by transforming their stories, symbols and artistic traditions into contemporary works of art.
ETHIOPIA - APRIL 2023
HONOR THE TRIBES
Discover the first chapter of the Honor The Tribes collection, inspired by the living cultures of Ethiopia's Omo Valley.
Each original wall hanging is created in collaboration with local artists, transforming traditions, stories and cultural identity into contemporary works of art that honor the people behind them.
Why Ethiopia
Inspired by Ethiopia.
Created to honor its living cultures.
The first chapter of Honor The Tribes began in Ethiopia's Omo Valley, one of the world's most culturally diverse regions and home to communities whose traditions have been preserved for generations.
Rather than documenting these cultures, we chose to collaborate with local artists to create original wall hangings inspired by the people, stories and artistic expressions we encountered along the way.
Our collection honors the Ari, Karo, Mursi, Daasanach and Hamar communities, celebrating their creativity, identity and enduring cultural heritage through contemporary art.
Ethiopia is a country of extraordinary history, remarkable cultural diversity and breathtaking landscapes. While recent years have brought significant challenges, including conflict and the effects of the COVID-19 pandemic, the beauty of its people and traditions continues to inspire.
Through Honor The Tribes, we hope to share that inspiration with the world, celebrating not only Ethiopia's rich cultural heritage, but also the resilience, creativity and humanity of the communities who welcomed us into their world.
Inspired by the people who welcomed us into their world.
Created to honor the beauty of living cultures.
Daasanach
The Daasanach people have built a culture shaped by resilience, creativity and a strong sense of community.
Their traditions are expressed through vibrant adornments, handcrafted jewellery and distinctive clothing, where every colour, texture and detail reflects identity and belonging. Many decorative elements are carefully created from locally available materials, transforming everyday objects into meaningful expressions of culture and personal identity.
Creativity is not simply an art form, it is woven into everyday life.
Guided by generations of shared knowledge and a deep respect for community, the Daasanach continue to preserve traditions while adapting to a changing world.
Their enduring spirit and remarkable creativity became the inspiration for the Daasanach Collection, honoring a living culture that continues to evolve while remaining deeply connected to its heritage.
Resilience is woven through every generation.
Tradition keeps its spirit alive.
Hamer
The Hamar people live in the Omo Valley of southern Ethiopia, where traditions continue to shape everyday life and strengthen the bonds between generations.
Their cultural identity is beautifully expressed through handcrafted jewellery, intricate hairstyles, colourful adornments and ceremonial dress. Every detail carries meaning, reflecting belonging, family and the important moments that connect the community. Creativity is woven into daily life, where craftsmanship and artistic expression continue to honor traditions that have been preserved for centuries.
The Hamar Collection is inspired by the people we met and the stories they chose to share. Through contemporary wall hangings, we celebrate the beauty of a living culture and the enduring craftsmanship that continues to inspire each new generation.
Traditions live through people.
Every generation carries the story forward.
KARO
The Karo people are renowned for transforming the human body into a living work of art.
Using natural pigments made from white chalk, ochre, charcoal and minerals gathered from their surroundings, intricate patterns are painted by hand. Every design is unique, expressing identity, beauty and belonging while reflecting traditions that have been passed from one generation to the next.
For the Karo, artistic expression is woven into everyday life. Body painting is more than decoration—it is a celebration of creativity, individuality and cultural heritage. Each pattern tells a story, connecting people to their community, their ancestors and the landscape they call home.
The remarkable artistry of the Karo people became the inspiration for the Karo Collection, where contemporary artworks honor the beauty of a living culture and the people who continue to keep its traditions alive.
Where the body becomes a canvas.
Tradition becomes art.
MURSI
The Mursi people have lived in Ethiopia's Omo Valley for generations, preserving a cultural identity that is deeply rooted in community, tradition and resilience.
Their distinctive adornments, body painting and ceremonial traditions are expressions of identity, belonging and cultural pride. Using natural pigments and handcrafted jewellery, they continue artistic practices that have been passed from one generation to the next, celebrating important moments in life and strengthening the bonds within their community.
Like many Indigenous communities around the world, the Mursi balance the preservation of their heritage with the realities of a rapidly changing world. Their traditions continue to evolve, while remaining deeply connected to their history and identity.
The Mursi Collection was inspired by the people we met, the stories they shared and the remarkable beauty of a living culture that continues to inspire through its strength, creativity and enduring spirit.
Every tradition carries a story.
Every story deserves to be honored.
ARI TRIBE
The Ari people are one of the largest communities in southern Ethiopia, where traditions continue to shape everyday life.
Creativity is woven into their culture. Homes are decorated with hand-painted murals made from natural pigments, pottery is crafted using techniques passed down through generations, and body art expresses identity, beauty and belonging. Jewellery, woven garments and handcrafted objects all reflect a deep connection to family, community and the land.
For the Ari, art is not separate from daily life, it is part of who they are.
This rich cultural heritage became the inspiration for the Ari Collection. Through contemporary artistic interpretation, we honor the beauty of their traditions and the people who continue to keep them alive.
Every tradition tells a story.
Every story deserves to be honored.
Inspired by living cultures.
Created to honor them.
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